Purpose – The purpose of this paper is to explore the role of marketing in today's enterprises and examines the antecedents of the marketing department's influence and its relationship with market orientation and firm performance. Design/methodology/approach – Data were collected from the...

Purpose: How can some companies be the innovation leader in their industry over prolonged periods of time, whereas others cannot? The purpose of this study is to understand a firm’s capability to be a successful serial innovator and to generate a constant stream of industry-leading...

Purpose – The purpose of this paper is to explore the contribution of global business services (GBS) to improve productivity and economic growth of the world economy, which has gone largely unnoticed in service research. Design/methodology/approach – The authors draw on macroeconomic data...