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What can I do for you? : optimal market segmentation in service markets
Jost, Peter-J.; Ressi, Anna - In: Production and operations management : the flagship … 31 (2022) 7, pp. 2838-2852
Persistent link: https://www.econbiz.de/10013277115
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Integrated versus segmented markets : implications for export pricing and welfare
Becker, Raphael Niklas; Nigai, Sergey; Seidel, Tobias - In: Review of international economics 31 (2023) 4, pp. 1199-1221
Persistent link: https://www.econbiz.de/10014329829
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Process mean selection and price differentiation in an imperfectly segmented market for a risk-averse firm
Raza, Syed Asif; Govindaluri, Srikrishna Madhumohan - In: IMA journal of management mathematics 34 (2023) 4, pp. 747-777
Persistent link: https://www.econbiz.de/10014389028
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Industrial technology boundary, product quality choice, and market segmentation
Ma, Haoxing - In: The B.E. journal of economic analysis & policy 24 (2024) 2, pp. 397-424
Persistent link: https://www.econbiz.de/10014530953
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Imperfect targeting and advertising strategies
Karle, Heiko; Reisinger, Markus - 2023
Persistent link: https://www.econbiz.de/10014422619
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The strategic role of exchange promotions
Desai, Preyas S.; Purohit, Devavrat; Zhou, Bo - In: Marketing science : the marketing journal of the … 35 (2016) 1, pp. 93-112
Persistent link: https://www.econbiz.de/10011437609
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Intertemporal segmentation via flexible-duration group buying
Hu, Ming; Liu, Jingchen; Zhai, Xin - In: Manufacturing & service operations management : M & SOM 23 (2021) 5, pp. 1157-1174
Persistent link: https://www.econbiz.de/10012653969
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On market integration and product R&D : a monopoly case
Toshimitsu, Tsuyoshi - In: The International trade journal 31 (2017) 1/5, pp. 317-331
Persistent link: https://www.econbiz.de/10011976519
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Micro talk systems
Brunswick, Gary J.; Gnauck, Brian; Amtmann, Raymond; … - In: Journal of business case studies 9 (2013) 4, pp. 311-319
Persistent link: https://www.econbiz.de/10009786498
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Geo-marketing segmentation with deep learning
Ansari, Oussama Benbrahim - In: Businesses 1 (2021) 1, pp. 51-71
Spatial clustering is a fundamental instrument in modern geo-marketing. The complexity of handling of high-dimensional and geo-referenced data in the context of distribution networks imposes important challenges for marketers to catch the right customer segments with useful pattern similarities....
Persistent link: https://www.econbiz.de/10012605781