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Diesseits von Markt und Gesellschaft : Selbst- und Fremdbild eines mittelständischen Unternehmens zwischen Imagepflege und Nutzenoptimierung
Wickenkamp, Volker - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003747612
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Corporate Identity, Corporate Image und integrierte Kommunikation als Problembereiche des Marketing
Möhlenbruch, Dirk; Claus, Burghard; Schmieder, Ulf-Marten - 2000
Persistent link: https://www.econbiz.de/10001499878
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Unternehmenspolitik, Identität und Kommunikation : Modell - Prozesse - Fallbeispiele
Niederhäuser, Markus; Rosenberger, Nicole - 2017 - 2., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10011570419
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Influence of Management style on employee views of corporate reputation : application to audit firms
Olmedo-Cifuentes, Isabel; Martínez-León, Inocencia M. - In: Business research quarterly : BRQ 17 (2014) 4, pp. 223-241
Persistent link: https://www.econbiz.de/10010532667
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The dynamic of employees' trust in their organisation in a corporate brand crisis : the bounce-back effect of organisational identification
De Villartay, Sophie; Abid-Dupont, Marie-Aude; … - In: Journal of marketing management : JMM ; journal of the … 40 (2024) 3/4, pp. 260-288
Persistent link: https://www.econbiz.de/10014549752
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Corporate identity and social media : existence and extension of the organization
Devereux, Luke; Melewar, T. C.; Foroudi, Pantea - In: International studies of management and organization 47 (2017) 2, pp. 110-134
Persistent link: https://www.econbiz.de/10011675651
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The role of corporate identity management in the higher education sector : an exploratory case study
Melewar, T. C.; Foroudi, Pantea; Dinnie, Keith; Bang, Nguyen - In: Journal of marketing communications 24 (2018) 4, pp. 337-359
Persistent link: https://www.econbiz.de/10011880776
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An empirical invesitgation of corporate identity communication on Hong Kong hotels' websites
Mohammed, Ibrahim; Denizci Guillet, Basak; Law, Chun … - In: Journal of hospitality marketing & management 25 (2016) 5/6, pp. 676-705
Persistent link: https://www.econbiz.de/10011578919
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An investigation of the corporate identity construct in China : managerial evidence from the high technology industry
Bang, Nguyen; Melewar, T. C.; Japutra, Arnold; Han, Sung Ho - In: Journal of marketing communications 24 (2018) 8, pp. 779-800
Persistent link: https://www.econbiz.de/10011976100
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Corporate communication : a marketing viewpoint
Podnar, Klement - 2015
Persistent link: https://www.econbiz.de/10010467159