Corporate communication : a marketing viewpoint
Klement Podnar
| Alternative title: | Korporativno komuniciranje. <engl.> Korporativno komuniciranje <engl.> |
|---|---|
| Year of publication: |
2015
|
| Authors: | Podnar, Klement |
| Publisher: |
London [u.a.] : Routledge |
| Subject: | Marketingmanagement | Marketing management | Öffentlichkeitsarbeit | Public relations | Firmenimage | Corporate reputation | Corporate Communication | Corporate Identity |
| Description of contents: | Table of Contents [gbv.de] |
Online Resource
| Extent: | VII, 225 S. graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Bibliografija pri posameznih poglavjih. Kazali |
| ISBN: | 978-1-138-80472-2 ; 978-1-138-80470-8 ; 1-138-80472-X ; 1-138-80470-3 ; 1-315-75278-6 ; 978-1-315-75278-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010467159