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Fake it till you make it : reputation, competition, and Yelp review fraud
Luca, Michael; Zervas, Georgios - In: Management science : journal of the Institute for … 62 (2016) 12, pp. 3412-3427
Persistent link: https://www.econbiz.de/10011626341
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Entrepreneurial marketing for SMEs
Cacciolatti, Luca; Lee, Soo-hee - 2015
Persistent link: https://www.econbiz.de/10011383455
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Optimising performance by fusion of business intelligence and marketing mix in decision making process
Saini, Ankur; Rajesh, Anupama - In: International journal of management and decision making … 23 (2024) 4, pp. 415-437
Persistent link: https://www.econbiz.de/10015067127
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On the economic analysis of problems in energy efficiency: Market barriers, market failures, and policy implications
Sanstad, A.H.; Koomey, J.G.; Levine, M.D. - 2008
In his recent paper in The Energy Journal, Ronald Sutherland argues that several so-called market barriers'' to energy efficiency frequently cited in the literature are not market failures in the conventional sense and are thus irrelevant for energy policy. We argue that Sutherland has...
Persistent link: https://www.econbiz.de/10009435880
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Developing high-performance cross-functional teams: Understanding motivations, functional loyalties, and teaming fundamentals
Miller, M.A. - 2009
Teamwork is the key to the future of effective technology management. Today`s technologies and markets have become too complex for individuals to work alone. Global competition, limited resources, cost consciousness, and time pressures have forced organizations and project managers to encourage...
Persistent link: https://www.econbiz.de/10009435932
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The Affect Heuristic in Consumer Evaluations
King, Jesse Stocker - 2011
xv, 145 p. : ill. (some col.)
Persistent link: https://www.econbiz.de/10009447361
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Developing an Integrated Supply Chain Costing Approach for Strategic Decision Making
Knipper, Michael E. - 2010
The supply chain management discipline suggests that information sharing is paramount when attempting to achieve cost reductions and quality improvements. In many cases, the traditional accounting data used to support strategic decisions reflect inaccurate supply chain costs. This research...
Persistent link: https://www.econbiz.de/10009475001
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Essays on Making Interdependent Decisions and Their Evaluations
Oza, Shweta S - 2007
This dissertation comprises of two essays that investigate factors influencing interdependent decision-making and the evaluations of such decision outcomes. In the first essay, we examine the influence of time taken by a bargaining opponent to respond to an offer on bargainers' perceptions of...
Persistent link: https://www.econbiz.de/10009450641
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The Effect of Attribute Qualities on Consumer Decision Making: A Causal Model of External Information Search
Maute, Manfred F.; Forrester, William R. - 1991
Several distinctive characteristics of the way in which information is produced and disseminated suggest that simple marginal benefit/marginal cost models may be inadequate to explain decisions that consumers make about how much and what type of information to search. The concepts of search,...
Persistent link: https://www.econbiz.de/10009459059
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The Integration of Microcomputers in Marketing Research and Decision Making
Malhotra, Naresh K.; Tashchian, Armen; Mahmoud, Essam - 1987
This paper focuses on the integrative and pervasive use of microcomputers in marketing research and managerial decision … making. The marketing research process is conceptualized as consisting of six phases. At each phase, microcomputer … applications and illustrative software are identified as implications for the practice of marketing research discussed. Next the …
Persistent link: https://www.econbiz.de/10009459117