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Towards the regulation and restriction of ambush marketing? : the first truly social and digital mega sports event ; Olympic Games, London 2012
Chanavat, Nicolas; Desbordes, Michel - In: International journal of sports marketing & sponsorship 15 (2014) 3, pp. 151-160
Persistent link: https://www.econbiz.de/10010384222
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To post or not to post : social media sharing and sporting event performance
Prado-Gascó, Vicente; Calabuig Moreno, Ferran; Añó … - In: Psychology & marketing 34 (2017) 11, pp. 995-1003
Persistent link: https://www.econbiz.de/10011770805
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Sochi 2014 Olympics on Twitter : perspectives of hosts and guests
Kirilenko, Andrei; Stepchenkova, Svetlana - In: Tourism management : research, policies, practice 63 (2017), pp. 54-65
Persistent link: https://www.econbiz.de/10011746330
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A new model for evaluating the impact of ergonomic architectural design of gym, social network and digital knowledge on the desire of students for sport activities
Naseri, Boshra; Rajabion, Lila; Zaravar, Foroozndeh; … - In: Human systems management : HSM 38 (2019) 4, pp. 347-355
Persistent link: https://www.econbiz.de/10012111218
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Apart we ride together : the motivations behind users of mixed-reality sports
Westmattelmann, Daniel; Grotenhermen, Jan-Gerrit; … - In: Journal of business research : JBR 134 (2021), pp. 316-328
Persistent link: https://www.econbiz.de/10012643767
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The impact of social interaction and team member exchange on sport event volunteer management
Lee, Younghan; Kim, Milyang; Koo, Jakeun - In: Sport management review 19 (2016) 5, pp. 550-562
Persistent link: https://www.econbiz.de/10011624407
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Sport communication research : a social network analysis
Hambrick, Marion E. - In: Sport management review 20 (2017) 2, pp. 170-183
Persistent link: https://www.econbiz.de/10011697683
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Fantasy sport, FoMO, and traditional fandom : how second-screen use of social media allows fans to accommodate multiple identities
Larkin, Ben A.; Fink, Janet S. - In: Journal of sport management : the official journal of … 30 (2016) 6, pp. 643-655
Persistent link: https://www.econbiz.de/10011645889
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Like it or not? : the differences between and success factors of sports providers' use of social networking sites
Corthouts, Joris; Denys, Astrid; Thibaut, Erik; … - In: International journal of sport management and marketing … 19 (2019) 1/2, pp. 56-79
Persistent link: https://www.econbiz.de/10012059500
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Applying network analysis to the social media communication of the Youth Olympic Games and the Olympic Games
Yoon, Juha; Gang, Alex C.; Pedersen, Paul M. - In: International journal of sport management and marketing … 20 (2020) 3/4, pp. 249-270
Persistent link: https://www.econbiz.de/10012523313