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Prominente Sportler als Testim...
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Sports marketing
2,093
Sportmarketing
2,075
Sponsorship
1,846
Sponsoring
1,837
Profisport
1,741
Professional sports
1,739
Sportler
1,498
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1,452
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1,244
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1,231
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1,169
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956
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951
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850
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825
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738
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730
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621
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583
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556
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535
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361
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292
Sports economics
287
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284
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284
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272
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Nufer, Gerd
61
Bruhn, Manfred
40
Cornwell, T. Bettina
36
Ko, Yong Jae
33
Breuer, Christoph
31
Jensen, Jonathan A.
30
Kunkel, Thilo
29
Bühler, André W.
28
O'Reilly, Norm
28
Frick, Bernd
27
Woisetschläger, David
27
Funk, Daniel C.
26
Groothuis, Peter Andrew
24
Hermanns, Arnold
24
Humphreys, Brad R.
24
Desbordes, Michel
23
Kwak, Dae Hee
22
Biscaia, Rui
21
Cobbs, Joe
21
Dietl, Helmut
21
Zhang, James J.
21
Ratten, Vanessa
20
Torgler, Benno
19
Wicker, Pamela
19
Backhaus, Christof
18
Berri, David J.
18
Chadwick, Simon
18
Kim, Yu Kyoum
18
Mazodier, Marc
18
McDonald, Heath
18
Carrillat, François A.
17
Feess, Eberhard
17
Grohs, Reinhard
17
Lee, Joon Sung
17
Pedersen, Paul M.
17
Roy, Subhadip
17
Scheinbaum, Angeline Close
17
Simmons, Robert
17
Uhrich, Sebastian
17
Dwyer, Brendan
16
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National Bureau of Economic Research
20
Springer Fachmedien Wiesbaden
12
Edward Elgar Publishing
5
Fachhochschule Reutlingen / European School of Business
5
Université Paris-Dauphine (Paris IX)
5
Erich-Schmidt-Verlag
4
Ineum Consulting <Paris>
4
Institut für Strategie und Unternehmensökonomik (ISU), Wirtschaftswissenschaftliche Fakutät
4
Université Paris-Dauphine
4
Causales GmbH
3
Deutsche Sporthochschule Köln / Institut für Sportökonomie und Sportmanagement
3
Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft (ZBW)
3
Institut für Automobilwirtschaft und Industrielle Produktion
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eSocialSciences
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2
BDW, Deutscher Kommunikationsverband
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Ebs European Business School
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Europäische Kommission / Generaldirektion Bildung und Kultur
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2
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2
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2
Maecenata-Management GmbH <München>
2
Nomos Verlagsgesellschaft
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Peter Lang GmbH
2
Schulthess Juristische Medien
2
Sport Marketing Association
2
Springer-Verlag GmbH
2
Stifterverband für die Deutsche Wissenschaft
2
Technische Universität Braunschweig
2
University of Queensland / Department of Economics
2
Verlag Dr. Kovač
2
Academia Verlag
1
Arbeitskreis Sportökonomie
1
Art Frankfurt <7, 1995, Frankfurt am Main>
1
Atzelsberger Gespräche <1998, Atzelsberg>
1
Augsburger Marketingtag <12, 1987, Augsburg>
1
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Journal of sport management : the official journal of the North American Society of Sport Management
207
International journal of sport management and marketing : IJSMM
198
Sport marketing quarterly : preferred journal of the Sport Marketing Association
192
International journal of sports marketing & sponsorship
165
Sport management review
161
European Sport management quarterly : ESMQ
154
Journal of sports economics
142
International Journal of Sports Marketing and Sponsorship
89
Journal of business research : JBR
86
International journal of sport finance
59
Psychology & marketing
56
Journal of advertising research
38
European Journal of Marketing
37
SpringerLink / Bücher
37
International journal of advertising : the quarterly review of marketing communications
35
Journal of promotion management : JPM
34
Applied economics
33
Sport, Business and Management : an international journal ; SBM
32
International journal of advertising : the review of marketing communications
30
European journal of marketing : EJM
26
Journal of marketing communications
25
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
24
Journal of advertising : official publication of the American Academy of Advertising
22
Journal of marketing management : MM
22
Discussion paper series / IZA
21
Journal of promotion management : innovations in planning and applied research
21
The journal of brand management : an international journal
21
Applied economics letters
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
Journal of strategic marketing
20
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
20
Marketing intelligence & planning
20
NBER working paper series
20
Springer eBook Collection
20
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
19
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
18
Sport and migration : borders, boundaries and crossings
18
The journal of product & brand management
17
Working paper / National Bureau of Economic Research, Inc.
17
Asia Pacific journal of marketing and logistics
16
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ECONIS (ZBW)
5,377
Other ZBW resources
254
USB Cologne (EcoSocSci)
124
RePEc
122
EconStor
58
BASE
9
USB Cologne (business full texts)
8
OLC EcoSci
8
ArchiDok
6
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Showing
1
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10
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5,966
Sort
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date (newest first)
date (oldest first)
1
Owner or endoser? : investigating the effectiveness of celebrity owners of sports teams as endorsers
Roy, Subhadip
;
Pansari, Anita
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
2
,
pp. 89-106
Persistent link: https://www.econbiz.de/10010258211
Saved in:
2
The effect of familiarity on associated sponsor and event brand attitudes following negative celebrity endorser publicity
Doyle, Jason P.
;
Pentecost, Robin D.
;
Funk, Daniel C.
- In:
Sport management review
17
(
2014
)
3
,
pp. 310-323
Persistent link: https://www.econbiz.de/10010401060
Saved in:
3
Do endorsements by sports celebrities positively influence consumers' purchase intentions? : endorser-product congruence and the amplifying influence of consumers involvement in th...
Felbert, Aaron von
;
Breuer, Christoph
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 190-208
Persistent link: https://www.econbiz.de/10012697127
Saved in:
4
Determinants of consumers' attitudes toward a sport
sponsorship
: a tale from college athletics
Ko, Yong Jae
;
Kim, Yu Kyoum
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
3
,
pp. 185-207
Persistent link: https://www.econbiz.de/10010490409
Saved in:
5
From laconophilia to "The Sportan" : balancing athletic excellence,
sponsorship
, branding and career prospects
Wilson, Jonathan A. J.
;
Liu, Jonathan
- In:
International journal of sport management and marketing …
11
(
2012
)
1/2
,
pp. 125-142
Persistent link: https://www.econbiz.de/10009575300
Saved in:
6
Power imbalance issues in athlete
sponsorship
versus endorsement in the context of a scandal
Carrillat, François A.
;
Astous, Alain d'
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1070-1091
Persistent link: https://www.econbiz.de/10010388096
Saved in:
7
To sponsor or not to sponsor : transgressions are unequally detrimental
Chang, Joseph W.
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
3
,
pp. 209-225
Persistent link: https://www.econbiz.de/10011774980
Saved in:
8
Idolizing sport celebrities : a gateway to psychopathology?
Hyman, Michael R.
;
Sierra, Jeremy J.
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
3
,
pp. 226-238
Persistent link: https://www.econbiz.de/10008664587
Saved in:
9
The use of sport celebrities in advertising : a replication and extension
Ruihley, Brody J.
;
Runyan, Rodney C.
;
Lear, Karen E.
- In:
Sport marketing quarterly : preferred journal of the …
19
(
2010
)
3
,
pp. 132-142
Persistent link: https://www.econbiz.de/10008667181
Saved in:
10
When sports celebrity doesn't perform : how consumers react to celebrity endorsement?
Upadhyay, Yogesh
;
Singh, Shiv Kumar
- In:
Vision : the journal of business perspective
14
(
2010
)
1/2
,
pp. 67-78
Persistent link: https://www.econbiz.de/10008648093
Saved in:
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