Narrow search
Showing 1 - 10 of 519
Cover Image
How digital technologies are enabling consumers and transforming the practice of marketing
Hendrix, Philip E. - In: Journal of marketing theory and practice 22 (2014) 2, pp. 149-150
Persistent link: https://www.econbiz.de/10010357881
Cover Image
Leveraging the virtuous circle of brand and the extended self
Sciarrino, JoAnn - In: Journal of marketing theory and practice 22 (2014) 2, pp. 147-148
Persistent link: https://www.econbiz.de/10010357882
Cover Image
Extending the extended self in the digital world
Schultz, Don E. - In: Journal of marketing theory and practice 22 (2014) 2, pp. 143-146
Persistent link: https://www.econbiz.de/10010357884
Cover Image
The digital self : boundaries and fusions
Pak, Minsoo - In: Journal of marketing theory and practice 22 (2014) 2, pp. 141
Persistent link: https://www.econbiz.de/10010357886
Cover Image
The digital self
Epps, Sarah Rotman - In: Journal of marketing theory and practice 22 (2014) 2, pp. 137-138
Persistent link: https://www.econbiz.de/10010357892
Cover Image
Self-endorsed advertisements : when the self persuades the self
Ahn, Sun Joo; Bailenson, Jeremy - In: Journal of marketing theory and practice 22 (2014) 2, pp. 135-136
Persistent link: https://www.econbiz.de/10010357896
Cover Image
The extended self unbound
Belk, Russell W. - In: Journal of marketing theory and practice 22 (2014) 2, pp. 133-134
Persistent link: https://www.econbiz.de/10010357902
Cover Image
Extending the extended self in a digital world
Sheth, Jagdish N.; Solomon, Michael R. - In: Journal of marketing theory and practice 22 (2014) 2, pp. 123-132
Persistent link: https://www.econbiz.de/10010357906
Cover Image
The fourth P: advertising and personal selling
Jacoby, Jacob; Solomon, Michael R.; Mick, David Glen - 2015
Persistent link: https://www.econbiz.de/10011444692
Cover Image
Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N. - 2010
Persistent link: https://www.econbiz.de/10003925978