Information technologies have been deliberately targeted towards enhancing database access, analytical powers and the communications capacity of marketers. The justification for these efforts has been based on the premise that more and better quality information will result in reduced...

The paper’s premiss is that the extant linear supply chain relationship model that dominates most sectors will rapidly be replaced by a more amorphous supply chain relationship model. It is suggested that entirely new business models are appearing, where the ability to build flexible alliances...

Purpose – This study aims to explore the role of marketing in small and medium‐sized enterprises (SMEs) and to consider how amendments can be made to the UK higher education (HE) teaching curriculum to inform marketing teaching and learning around a small business context....

Purpose – To develop a contingency framework that will assist in overcoming the concerns expressed about the ability to integrate and generalise findings from research studies into entrepreneurship and small‐ to medium‐sized enterprises (SMEs). Design/methodology/approach – A preliminary...