Relational governance is generally believed to lead to the development of long-term relationships and an increased emphasis on cooperation among channel participants. Although relational governance may not be an appropriate approach for all firms in all market situations, it might help firms...

Purpose – Customer loyalty is crucial for firms to generate positive returns. Creation of customer loyalty is a challenge for service firms because switching service firms can represent a risk. The purpose of this paper is to examine how wealth managers select and implement corporate social...

The accessibility of information through the Internet has enables flight attendants to become more informed, as well as developing more control of their own affairs. Employee advocacy is related to the transparency of airlines' employment offers and the airlines' willingness to do what is best...

Purpose This paper aims to explore the enhancement of value-added characteristics in strategic supply management by considering manufacturers’ willingness, opinions on relational governance and the effect of relational governance on relationship value. Design/methodology/approach After a...

Purpose To enhance their competitive advantage, firms are increasingly regarding customer-perceived value as a vital factor in advancing the level of service performance. This paper aims to explore how supermarket retailers select and implement market orientation (MO) and service innovation...