Market orientation and service innovation on customer perceived value : the case of supermarket retailers
Year of publication: |
2016
|
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Authors: | Yeh, Ying-Pin |
Published in: |
Management research review. - Bingley : Emerald, ISSN 2040-8269, ZDB-ID 2535152-7. - Vol. 39.2016, 4, p. 449-467
|
Subject: | Relationship quality | Customer-perceived value | Customer participation | Service innovation | Market orientation | Customer advocacy | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Dienstleistungsqualität | Service quality | Einzelhandel | Retail trade | Innovation | Konsumentenverhalten | Consumer behaviour | Lebensmitteleinzelhandel | Food retailing | Kundenwert | Customer value | Kundenintegration | Customer integration |
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