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Continuous facility location with backbone network costs
Carlsson, John Gunnar; Jia, Fan - In: Transportation science : a journal of the Institute for … 49 (2015) 3, pp. 433-451
Persistent link: https://www.econbiz.de/10011338664
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Retailer pricing and competitive effects
Kopalle, Praveen K.; Biswas, Dipayan; Chintagunta, … - In: Journal of retailing 85 (2009) 1, pp. 56-70
Persistent link: https://www.econbiz.de/10003834502
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The value of happiness in entrepreneurship
Jia, Fan - 2019
Persistent link: https://www.econbiz.de/10012150586
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Dividing a territory among several vehicles
Carlsson, John Gunnar - In: INFORMS journal on computing : JOC 24 (2012) 4, pp. 565-577
Persistent link: https://www.econbiz.de/10010219623
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Comments on: continuous approximation models in freight distribution management
Carlsson, John Gunnar - In: Top : transactions in operations research 25 (2017) 3, pp. 438-439
Persistent link: https://www.econbiz.de/10011748609
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Marketing-mix recommendations to manage value growth at P&G Asia-Pacific
Kumar, V.; Fan, Jia; Gulati, Rohit; Venkat, P. - In: Marketing science : the marketing journal of the … 28 (2009) 4, pp. 645-655
Persistent link: https://www.econbiz.de/10003884998
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Retailer Pricing and Competitive Effects
Kopalle, Praveen; Biswas, Dipayan; Chintagunta, Pradeep K. - In: Journal of retailing 85 (2009) 1, pp. 56-70
Persistent link: https://www.econbiz.de/10008232102
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Retailer Pricing and Competitive Effects
Kopalle, Praveen; Biswas, Dipayan; Chintagunta, Pradeep K. - In: Journal of retailing 85 (2009) 1, pp. 56-71
Persistent link: https://www.econbiz.de/10008889586
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—Marketing-Mix Recommendations to Manage Value Growth at P&G Asia-Pacific
Kumar, V.; Fan, Jia; Gulati, Rohit; Venkat, P. - In: Marketing Science 28 (2009) 4, pp. 645-655
Procter & Gamble (P&G) Asia-Pacific is interested in managing value growth. Only after fully understanding the true effects of the marketing-mix variables can P&G managers make strategic decisions answering questions such as the following: (1) Are the P&G brands in the detergent market inelastic...
Persistent link: https://www.econbiz.de/10008788159
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Practice Prize Paper-Marketing-Mix Recommendations to Manage Value Growth at P&G Asia-Pacific
Kumar, V.; Fan, Jia; Gulati, Rohit; Venkat, P. - In: Marketing science : the marketing journal of the … 28 (2009) 4, pp. 645-655
Persistent link: https://www.econbiz.de/10008281506