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The role of context intensity and working memory capacity in the consumer's processing of brand information in entertainment media
Rumpf, Christopher; Noël, Benjamin; Breuer, Christoph; … - In: Psychology & marketing 32 (2015) 7, pp. 764-770
Persistent link: https://www.econbiz.de/10011295610
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Message personalization and real-time adaptation as next innovations in sport sponsorship management? : how run-of-play and team affiliation affect viewer response
Breuer, Christoph; Boronczyk, Felix; Rumpf, Christopher - In: Journal of business research : JBR 133 (2021), pp. 309-316
Persistent link: https://www.econbiz.de/10012590294
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Board gender diversity, critical masses, and organizational problems of non-profit sport clubs
Wicker, Pamela; Feiler, Svenja; Breuer, Christoph - In: European Sport management quarterly : ESMQ 22 (2022) 2, pp. 251-271
Persistent link: https://www.econbiz.de/10013177976
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Against the mainstream : field evidence on a positive link between media consumption and the demand for sports among children
Weimar, Daniel; Breuer, Christoph - In: Kyklos : international review for social sciences 75 (2022) 2, pp. 317-336
Persistent link: https://www.econbiz.de/10013190559
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Do endorsements by sports celebrities positively influence consumers' purchase intentions? : endorser-product congruence and the amplifying influence of consumers involvement in th...
Felbert, Aaron von; Breuer, Christoph - In: International journal of sport management and marketing … 21 (2021) 3/4, pp. 190-208
Persistent link: https://www.econbiz.de/10012697127
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The company you keep : brand image transfer in concurrent event sponsorship
Boronczyk, Felix; Breuer, Christoph - In: Journal of business research : JBR 124 (2021), pp. 739-747
Persistent link: https://www.econbiz.de/10012494013
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Does higher sport supply lead to higher sport demand? : A city level analyses ; preliminary results
Poupaux, Sandrine; Breuer, Christoph - In: Sport, Medien und Kommunikation : Beiträge des 6. …, (pp. 185-197). 2009
Persistent link: https://www.econbiz.de/10003878360
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Der Wirtschafts- und Wachstumsmarkt Sport
Breuer, Christoph; Wicker, Pamela; Pawlowski, Tim - In: Management und Marketing im Sport : …, (pp. 23-47). 2008
Persistent link: https://www.econbiz.de/10003752493
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Predicting consumer gaze hits : a simulation model of visual attention to dynamic marketing stimuli
Rumpf, Christopher; Boronczyk, Felix; Breuer, Christoph - In: Journal of business research : JBR 111 (2020), pp. 208-217
Persistent link: https://www.econbiz.de/10012237802
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The determinants of the intention to continue voluntary football refereeing
Giel, Thomas; Breuer, Christoph - In: Sport management review 23 (2020) 2, pp. 242-255
Persistent link: https://www.econbiz.de/10012295142