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Marketing
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Marketing
38
Marketing management
28
Marketingmanagement
28
Strategisches Management
11
Vereinigte Staaten
7
USA
5
Absatz
3
Consumer behaviour
3
Kaufleute
3
Konsumentenverhalten
3
Merchants
3
Absatzplanung
2
Absatzpolitik
2
Brand
2
Brand image
2
Brand management
2
Einzelhandel
2
Entwicklungsgebiet
2
Fallstudiensammlung
2
Innovation
2
Lebensversicherung
2
Markenartikel
2
Markenführung
2
Markenimage
2
Marktforschung
2
Theorie
2
Theory
2
United States
2
curriculum design
2
Advertising industry
1
Appalachen
1
Arbeitergewerkschaft
1
Arbeitsmarkt
1
Betriebsgrösse
1
Betriebswirtschaftliche Einführungsschriften
1
Betriebswirtschaftslehre
1
Bewertung
1
Brand advocacy
1
Brand equity
1
Brand names
1
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54
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10
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Language
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English
61
Undetermined
41
Hungarian
1
Author
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Kerin, Roger A.
80
Rudelius, William
34
Hartley, Steven W.
32
Peterson, Robert A.
21
Harvey, Michael G.
5
Sethuraman, Raj
5
Berkowitz, Eric N.
4
Dubinsky, Alan J.
4
Gobeli, David H.
4
Howard, Daniel J.
4
Cron, William L.
3
Mahajan, Vijay
3
Bakula, William J.
2
Kish, Paulette
2
Muller, Eitan
2
Patti, Charles H.
2
Przybylowski, Krzysztof
2
Riskey, Dwight R.
2
Ross, Ivan
2
Varaiya, Nikhil
2
Wood, Glenn L.
2
Bacon, Donald R.
1
Brown, Stephen W.
1
Cardozo, Richard N.
1
Cross, James
1
Czepiel, John A.
1
Erickson, W. Bruce
1
Erickson, Walter Bruce
1
Gengler, Charles
1
Hoel, Robert F.
1
Howard, Daniel
1
Ingram, Thomas N.
1
Kalyanaram, Gurumurthy
1
Karakaya, Fahri
1
Kennedy, Susan L.
1
Macinnis, Deborah J.
1
Mcalister, Leigh
1
Nelson, J. Russell
1
O'Regan, Rob
1
Paul, Pallab
1
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American Marketing Association
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Journal of marketing
5
Journal of Business Research
4
Journal of business research : JBR
4
Journal of the Academy of Marketing Science
4
Business Horizons
3
Business horizons
3
McGraw-Hill/Irwin series in marketing
3
California management review
2
Journal of retailing
2
Advances in business marketing : a research annual
1
Always learning
1
Brand management ; Vol. 1
1
European Journal of Marketing
1
Handbook of marketing strategy
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International Marketing Review
1
International marketing review
1
Journal of Business & Industrial Marketing
1
Journal of Consumer Marketing
1
Journal of education for business
1
Journal of leisure research
1
Journal of marketing education : JME
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of strategic marketing
1
Management Science
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing knowledge series
1
McGraw-Hill Irwin series in marketing
1
Patronage behavior and retail management
1
Polish-American MBA at the Warsaw School of Economics : lessons learned from an international partnership
1
Psychology & marketing
1
Review of marketing : 1981
1
Strategic management journal
1
The Irwin/McGraw-Hill series in marketing
1
The Journal of Business
1
The journal of business : B
1
The journal of product & brand management
1
The journal of product innovation management : an internat. publication of the Product Development & Management Association
1
The journal of risk and insurance : the journal of the American Risk and Insurance Association
1
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Source
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ECONIS (ZBW)
57
USB Cologne (EcoSocSci)
21
OLC EcoSci
11
RePEc
9
Other ZBW resources
4
BASE
1
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21
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103
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21
Marketing : the core
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2009
-
3. ed.
Persistent link: https://www.econbiz.de/10004926663
Saved in:
22
Marketing : the core
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2011
-
4. ed.
Persistent link: https://www.econbiz.de/10008750619
Saved in:
23
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2011
-
10. ed.
Persistent link: https://www.econbiz.de/10004952428
Saved in:
24
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2013
-
11. ed.
Persistent link: https://www.econbiz.de/10009496792
Saved in:
25
Business to business advertising : a marketing management approach
Patti, Charles H.
;
Hartley, Steven W.
;
Kennedy, Susan L.
-
1991
Persistent link: https://www.econbiz.de/10000834412
Saved in:
26
A path-analytic study of a model of salesperson performance
Dubinsky, Alan J.
- In:
Journal of the Academy of Marketing Science
14
(
1986
)
1
,
pp. 36-46
Persistent link: https://www.econbiz.de/10001045548
Saved in:
27
Antecedents of retail salesperson performance : a path analytic perspective
Dubinsky, Alan J.
- In:
Journal of business research : JBR
14
(
1986
)
3
,
pp. 253-268
Persistent link: https://www.econbiz.de/10001021674
Saved in:
28
Wellness in business education : the convergence of theory, practice, and lifestyle
Hartley, Steven W.
;
Young, Cheri A.
- In:
Journal of education for business
94
(
2019
)
4
,
pp. 271-278
Persistent link: https://www.econbiz.de/10012201224
Saved in:
29
Exploring the value of educational options in marketing
Bacon, Donald R.
;
Stewart, Kim A.
;
Hartley, Steven W.
; …
- In:
Journal of marketing education : JME
45
(
2023
)
2
,
pp. 109-122
Persistent link: https://www.econbiz.de/10014326030
Saved in:
30
Assessing retail opportunities in low-income areas
Rudelius, William
;
Hoel, Robert F.
;
Kerin, Roger A.
- In:
Journal of retailing
48
(
1972/73
)
3
,
pp. 96-114
Persistent link: https://www.econbiz.de/10002715501
Saved in:
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