Marketing
Year of publication: |
2011 ; 10. ed.
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Authors: | Kerin, Roger A. ; Hartley, Steven W. ; Rudelius, William |
Publisher: |
New York, NY : McGraw-Hill Irwin |
Subject: | Marketing |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Perspectives on consumer choice : from behavior to action, from action to agency
Foxall, Gordon R., (2016)
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Pfeiffer, Werner, (1990)
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Böhler, Heymo, (1992)
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Kerin, Roger A., (2007)
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Kerin, Roger A., (2011)
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Kerin, Roger A., (2011)
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