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Reputation von Fußball-Clubs : Entwicklung und empirische Überprüfung eines Messkonzepts auf Basis der Reputation Quotient (RQ)
Wiedmann, Klaus-Peter; Bachmann, Frank; Lafrenz, Kai - 2007
Persistent link: https://www.econbiz.de/10003678731
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Rival salience and sport team identification
Luellen, Tara B.; Wann, Daniel L. - In: Sport marketing quarterly : preferred journal of the … 19 (2010) 2, pp. 97-106
Persistent link: https://www.econbiz.de/10008651160
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Leveraging fans' global football allegiances to build domestic league support
McDonald, Heath; Karg, Adam J.; Lock, Daniel - In: Asia Pacific journal of marketing and logistics 22 (2010) 1, pp. 67-89
Persistent link: https://www.econbiz.de/10003943909
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Identitätsorientierte Markenführung im Fußball : eine empirische Imageanalyse am Beispiel des MSV Duisburg
Kollmann, Tobias; Karczewski, Marvin; Brune, Matthias - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009153550
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In the absence of achievement : the formation of new team identification
Lock, Daniel; Taylor, Tracy; Darcy, Simon - In: European Sport management quarterly : ESMQ 11 (2011) 2, pp. 171-192
Persistent link: https://www.econbiz.de/10009155884
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Does sport make you happy? : an analysis of the well-being derived from sports participation
Downward, Paul; Rasciute, Simona - In: International review of applied economics 25 (2011) 3, pp. 331-348
Persistent link: https://www.econbiz.de/10009156731
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Professional sports teams on the Web : a comparative study employing the information management perspective
Scholl, Hans J.; Carlson, Timothy S. - In: European Sport management quarterly : ESMQ 12 (2012) 2, pp. 137-160
Persistent link: https://www.econbiz.de/10009548118
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The influence of involvement sport and fan identification on fan loyalty : a Australian perspective
Stevens, Shawn; Rosenberger, Philip J. - In: International journal of sports marketing & sponsorship 13 (2011/12) 3, pp. 220-234
Persistent link: https://www.econbiz.de/10009550100
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Determinants of using sports web portals : an empirical examination of the Sport Website Acceptance Model
Hur, Youngjin; Ko, Yong Jae; Claussen, Cathryn L. - In: International journal of sports marketing & sponsorship 13 (2011/12) 3, pp. 169-188
Persistent link: https://www.econbiz.de/10009550109
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The importance of mutual beneficial relationships in the sponsorhip dyad
Nufer, Gerd; Bühler, André W. - 2010
The emphasis on relationships - as opposed to transaction-based exchanges - is redefining the marketing domain. Sports sponsorship is an important source of income for professional sporting organisations and an effective marketing tool for companies aiming at commercial objectives through sports...
Persistent link: https://www.econbiz.de/10009521357