The influence of involvement sport and fan identification on fan loyalty : a Australian perspective
Year of publication: |
2012
|
---|---|
Authors: | Stevens, Shawn ; Rosenberger, Philip J. |
Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 13.2011/12, 3, p. 220-234
|
Subject: | Konsumentenverhalten | Consumer behaviour | Australien | Australia | Beziehungsmarketing | Relationship marketing | Sportmarketing | Sports marketing | Profisport | Professional sports | Sportorganisation | Sport organization | Fußball | Football |
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