Customer-perceived insecurity of online shopping environment has become one of the major obstacles to the growth of electronic commerce. The main purpose of this study was to examine the influence of insecurity of Internet usage towards online purchase decision as well as consumers’ attitudes...

With the increasing importance of online shopping, it is crucial to better understand factors that influence customers’ purchasing behaviour in an electronic commerce environment. In order to explore which factorsdetermine the propensity of customers towards online purchase a binary probit...

Purpose This chapter explores the relationship between impulsive online purchasing and the features of online consumers. Design/methodology/approach The data was collected through a survey questionnaire using the purposive sample of 240 Croatian consumers from the Dubrovnik-Neretva County. The...

Purpose – The purpose of this paper is to identify the impact of service innovations on firm performance in the hospitality industry in Croatia during the 2012-2014 period. Methodology – The study uses data from the most recent round of Community Innovation Survey, a confidential dataset...

Profitability is often defined as an ultimate criterion of a firm’s competitiveness. A firm is considered competitive if it can outperform its rivals and make profits in the long run. The ability of firms to make profits is commonly associated with a number of firm-specific, industrial and...

It is widely acknowledged that innovations hold the key to the better performance and the competitiveness of firms. Yet, evidence across countries reveals that only a small proportion of firms engage in innovation activities. To some extent, this can be attributed to the high rate of failure to...

Traditionally commercial requirements haven`t been a primary consideration with regard to the needs of aeronautical operations. However, the airport industry has evolved and today, the airport is becoming a commercial hub. The development of the airport sector, commercialization and...

Today`s retail environment is characterised by new, store and non-store, retailing formats, a wide range of new products, the use of new information and communication technologies and, consequently, the changing customer behaviour. Catalogue retailing is a non-store retail format that has a long...

Faced with fierce competition from large format retailers, small independent retailers are forced to reconsider their strategic approach. Although this sector is mostly characterised by stagnation and decline in activity, small independent retailers should develop and emphasize their distinctive...