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The resource-based approach is a new promising theoretical framework that is applied to the internationalisation of SMEs. Derived from strategic management it provides value-added theoretical propositions about the uniqueness of certain resources that have turned out to be critical for the...
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The purpose of the paper is to present a cross-cultural model of the customer-based brand equity for a tourism destination, encompassing four proposed dimensions — awareness, image, quality and loyalty. Previous research findings on the concept of measurement invariance are employed in the...
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The study provides an analysis of the situation and elaborates proposals to improve the efficiency of scientific research activities in Slovenia. The research has been pursued by the following objectives: 1) to identify the most powerful factors impacting the patent activity, 2) the available...
Persistent link: https://www.econbiz.de/10010700004