Cross-cultural model of customer-based brand equity for a tourism destination
Year of publication: |
2014
|
---|---|
Authors: | Ruzzier, Maja Konecnik ; Antoncic, Bostjan ; Ruzzier, Mitja |
Published in: |
The IUP journal of brand management : IJBRM. - Hyderabad : IUP Publ., ZDB-ID 2576844-X. - Vol. 11.2014, 1, p. 7-29
|
Subject: | Markenimage | Brand image | Tourismusmarketing | Tourism marketing | Markenführung | Brand management | Tourismusregion | Tourism destination |
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