Showing 1 - 10 of 592
This paper investigates the existence of a possible media bias by analyzing the impact of automobile manufactures' advertisements on automobile reviews in German car magazines. By accounting for both endogeneity and sample selection we find a positive impact of advertising volumes on test...
Persistent link: https://www.econbiz.de/10010305926
Eine wichtige Erkenntis der neueren Entwicklungen in Theorie und Praxis von Medienmärkten ist die Reformbedürftigkeit des Public Service Broadcastings. Der vorliegende Beitrag greift in diesem Zusammenhang einen Vorschlag von Jörn Kruse auf, der bereits im Jahr 2004 darauf hinwies, dass "der...
Persistent link: https://www.econbiz.de/10010326705
This paper investigates the existence of a possible media bias by analyzing the impact of automobile manufacturer's advertisements on automobile reviews in a leading German car magazine. By accounting for both endogeneity and sample selection using a two-step procedure, we find a positive impact...
Persistent link: https://www.econbiz.de/10010332874
Media platforms typically operate in a two-sided market, where advertising space serves as a major source of revenues. However, advertising volumes are highly volatile over time and characterized by cyclical behavior. Firms' marketing expenditures in general are far from stable. Due to planning...
Persistent link: https://www.econbiz.de/10011548410
Platform markets are characterized by the existence of indirect network effects that connect two or more market sides through a platform that internalizes these feedback effects. Conventional instruments of market definitions which consider price levels cannot easily applied in case of two-sided...
Persistent link: https://www.econbiz.de/10011929835
Abstract This paper investigates the existence of a possible media bias by analyzing the impact of automobile manufacturers’ advertisements on automobile reviews in a leading German car magazine. By accounting for both endogeneity and sample selection using a two-step procedure, we find a...
Persistent link: https://www.econbiz.de/10014619300
Kaum eine ordnungspolitische oder regulatorische Frage hat in der deutschen Telekommunikationsbranche wohl in den letzten Jahren für so viel Aufruhr gesorgt, wie die Einführung des neuen §9a in das Telekommunikationsgesetz (TKG). Die neue Vorschrift sieht vor, dass die Bundesnetzagentur...
Persistent link: https://www.econbiz.de/10010263461
A wide range of media provide information on many products based on reviews or expert opinions. The effects of such information on product sales is analyzed in a small but growing literature in economics and marketing science. However, there is much more coverage on companies and products in the...
Persistent link: https://www.econbiz.de/10011442498
Increasing horizontal as well as vertical transparency in oligopolistic markets can be advantageous for consumers, due to reduced search costs. However, market transparency can also affect incentives to deviate from collusive agreements and the punishment by rival firms in the market. Using a...
Persistent link: https://www.econbiz.de/10011473195
There is a wide range of magazines, newspapers, TV shows, and websites providing information on products based on product reviews or expert opinions. A natural question is, whether these reviews and expert opinions have effects on product sales. There is a small but growing literature in...
Persistent link: https://www.econbiz.de/10010369279