Predicting advertising volumes: A structural time series approach
Year of publication: |
2016
|
---|---|
Authors: | Dewenter, Ralf ; Heimeshoff, Ulrich |
Publisher: |
Düsseldorf : Heinrich Heine University Düsseldorf, Düsseldorf Institute for Competition Economics (DICE) |
Subject: | advertising volumes | cyclical behavior | AR-processes | structural time series models |
Series: | DICE Discussion Paper ; 228 |
---|---|
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Working Paper |
Language: | English |
ISBN: | 978-3-86304-227-1 |
Other identifiers: | 870644262 [GVK] hdl:10419/147005 [Handle] RePEc:zbw:dicedp:228 [RePEc] |
Source: |
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Predicting advertising volumes : a structural time series approach
Dewenter, Ralf, (2016)
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