The global marketplace is resulting in an ever-increasing networked and digitalised landscape where organisations compete as integrated supply chains. This paper explores the impact that the digital networked environment has on the traditional shipping services industry. The research...

Purpose – Challenging assumptions about the uni-nationality of markets, the paper aims to understand the role of intra-national cultural heterogeneity in product standardisation and adaptation strategies of multinational firms in a single-country, multicultural market....

Purpose – The purpose of this paper is to analyse the types and the nature of innovations developed by small companies in a traditional service sector, as well as the ways that innovations impact their strategic capabilities. Design/methodology/approach – The paper provides evidence from...

Purpose – The purpose of this paper is to shed more light on the influence of a tourism‐oriented environment on the promotional channel strategies of fast‐moving consumer goods (FMCG) firms. Design/methodology/approach – The study utilises an exploratory, qualitative research design...