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The conceptualization and measure of creativity : implications for research in marketing and consumer behavior
Priester, Joseph R.; Fleming, Monique A. - In: Continuing to broaden the marketing concept : making …, (pp. 193-222). 2020
Persistent link: https://www.econbiz.de/10012321161
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Can strategic customer behavior speed up product innovation?
Liang, Chao; Çakanyildirim, Metin; Sethi, Suresh P. - In: Production and operations management : the flagship … 27 (2018) 8, pp. 1516-1533
Persistent link: https://www.econbiz.de/10011969963
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Head versus heart : the effect of objective versus feelings-based mental imagery on new product creativity
Herd, Kelly B.; Mehta, Ravi - In: Journal of consumer research : JCR ; an … 46 (2019) 1, pp. 36-52
Persistent link: https://www.econbiz.de/10012033923
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Determinants for adoption of new products : an empirical study on smart phone customers in Delhi NCR
Gera, Navneet; Yadav, Sangeeta; Dana, Leo Paul; Mittal, … - In: International journal of business information systems : … 43 (2023) 2, pp. 143-163
Persistent link: https://www.econbiz.de/10014307442
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The impact of crowdsourcing and user-driven innovation on R&D departments' innovation activity : application of multivariate correspondence analysis
Szopik-Depczyńska, Katarzyna; Dembińska, Izabela; … - In: Equilibrium : quarterly journal of economics and … 19 (2024) 1, pp. 171-206
Persistent link: https://www.econbiz.de/10014520451
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Consumer product development
White, Roderick - 1973
Persistent link: https://www.econbiz.de/10000556940
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Innovate by anticipating customer needs
Seidenberg, Ivan - In: Sparking innovation, (pp. 12-16). 2008
Persistent link: https://www.econbiz.de/10003758896
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A typology of creative consumers in living labs
Leminen, Seppo; Nyström, Anna-Greta; Westerland, Mika - In: Journal of engineering and technology management : JET-M 37 (2015), pp. 6-20
Persistent link: https://www.econbiz.de/10011428721
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Classifying user-innovators : an approach to utilize user-innovator asset
Pongtanalert, Kritinee; Ogawa, Susumu - In: Journal of engineering and technology management : JET-M 37 (2015), pp. 32-39
Persistent link: https://www.econbiz.de/10011428738
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Establishing a culturally transferrable consumer innovativeness scale for radical and really new innovations in new markets
Salari, Nasir; Shiu, Eric - In: Journal of marketing analytics : JMA 3 (2015) 2, pp. 47-68
Persistent link: https://www.econbiz.de/10011432794