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Corporate public relations : a new historical perspective
Olasky, Marvin N. - 1987
Persistent link: https://www.econbiz.de/10000743764
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The power of public relations
Awad, Joseph F. - 1985
Persistent link: https://www.econbiz.de/10000703225
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Evolution of corporate social responsibility : a content analysis of United States magazine advertising, 1980-2009
Lee, Jaejin; Rim, Hyejoon - In: Journal of promotion management : JPM 24 (2018) 4, pp. 555-577
Persistent link: https://www.econbiz.de/10011979115
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Visual public relations : strategic communication beyond text
Collister, Simon; Roberts-Bowman, Sarah - 2018
Visual and spatial public relations : strategic communication beyond text / Simon Collister and Sarah Roberts-Bowman -- Visual dimensions of public relations -- Public relations as visual meaning-making / Kirsten Kohrs -- Comic books, science (fiction) and public relations / Ian Horton --...
Persistent link: https://www.econbiz.de/10011817349
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Managing a company in an activist world : the leadership challenge of corporate citizenship
Burke, Edmund M. - 2005
Persistent link: https://www.econbiz.de/10002225933
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The handbook of public affairs
Harris, Phil (ed.) - 2005 - 1. publ.
Persistent link: https://www.econbiz.de/10002626973
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Public relations cases
Hendrix, Jerry A.; Hayes, Darrell C. - 2010 - 8. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003817029
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Organisationskommunikation und PR
Weder, Franzisca - 2010 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003836921
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Öffentlichkeitsarbeit von Nichtregierungsorganisationen : Mittel, Ziele, interne Strukturen
Voss, Kathrin - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003400561
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Public Relations : Konzepte und Theorien
Kunczik, Michael - 2010 - 5., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003930180