Internet increasingly serves not only to communication between it's users. The emergence of Web 2.0 platforms which are peculiar to publication of various content (including images, movies, music, links to interesting sites) allowed to release of activity and commitment of millions of people...

We investigate in this paper the problem of the dynamics of adoption of electronic commerce, focusing on agents’ expertise and learning patterns in using e-markets. Traders face a double uncertainty. In the traditional channel, intrinsic frictions make uncertain the implementation of an...

Purpose – The purpose of this paper is to understand the factors which impact upon the consumers’ willingness to utilise company Facebook pages and e-word-of mouth by proposing and testing a conceptual framework which is inspired by theories in marketing and information systems fields. The...

Purpose The purpose of this paper is to explore a model of how people are influenced from the perspectives of individuals (cognitive trust and affective trust), group (sense of virtual community), and social influence (normative influence and information influence) factors....

Purpose – The purpose of this paper is to explore the model of enhancing the electronic word-of-mouth (eWOM) effects through the virtual community by discussing the relationship among sense of virtual community, social influence and eWOM effects. Design/methodology/approach – This research...

Purpose – The purpose of this paper is to explore how virtual world communities employ new media as a repository to record information about their past. Design/methodology/approach – Using the notions of documentary practice and memory-making as a framework, a case study of MMORPG City of...

Purpose Taking Nonaka’s SECI model as the main reference, this paper aims to offer reflections on the virtual evolution of ba , the places for knowledge creation. Indeed, looking at the current scenario, widening the knowledge spiral to the inter-organizational epistemological level is...

Purpose The purpose of this paper is to show how active participants within personal challenge virtual communities (e.g. virtual health communities, online legal forums, etc.) derive learning benefits from their involvement within the community. In doing so, the research conceptualises and tests...

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and...

Purpose – Knowledge sharing has played an important role in the proliferation of virtual communities. However little research has provided an integrated view of knowledge sharing for a general-purpose (non-professional) virtual community. This study aims to suggest that four driving forces,...