What is research? Introduction -- Beginning your research -- The basic idea -- Managing the research project -- Choosing the research topic -- Defining your research perspectives -- Producing your project -- Doing your literature review -- Methodology into practice -- Methods -- Analysing your...

Taking the fear out of writing your business project, this book helps you understand and carry out each step of the research process. With detailed, friendly and engaging support it takes you from the very beginning to the very end

Case 1. Bringing the National Football League's Super Bowl to the big stage : the marketing and business aspects of Super Bowl XLVII / Richard W. Jensen -- Case 2. Rivalry in the German Bundesliga : opportunities for and threats to marketing fooball / Sebastian Uhrich, Johannes Berendt and Joerg...