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Gutierrez, Diego; Zboja, James J.; Briggs, Kristie; … - In: Sport, Business and Management : an international … 13 (2023) 2, pp. 141-160

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Amerikanische Urban Entertainment Center : Konzepte und deren Übertragbarkeit auf den deutschen Markt

Reiff, Florian - 1998

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The handbook of managing and marketing tourism experiences

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The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism … carefully examining the management and marketing of tourism experiences. It has the following specific objectives: first to … analyse the main issues and challenges related to tourism experience management and marketing; second, to present and discuss …

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The effect of sports event tourism on event attitude and the brand equity of sportswear sponsors

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Quantitative analysis of sport development event legacy : an examination of the Australian Surf Life Saving Championships

Hodgetts, Danya; Duncan, Mitch J. - In: European Sport management quarterly : ESMQ 15 (2015) 3, pp. 364-380

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Managing content, product and motivation in meetings and events industry

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Management von Mega-Sportevents : Organisation und Vermarktung anhand der Fußball-WM

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, Gemeinschaft und besondere Erlebnisse. Trotz oder gerade wegen dieser fundamentalen Eigenschaften ist Event-Management eine … Sicherheit international ausgerichtet. Insofern hat die Fußball-WM einen breiten Vorbildcharakter für das gesamte Event-Management … anwendbare Ansätze für das Management von Mega-Events. Zahlreiche Beispiele, klare Sprachführung und gut nachvollziehbare …

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