This study utilizes data from 1279 SMEs spanning seven countries to assess the cross-national invariance of the Covin and Slevin entrepreneurial orientation scale. We first examine the psychometric properties of the scale across the full sample and each of the individual countries, identifying...

type="main" xml:id="joca12051-abs-0001" This study examines the effect of consumer health-consciousness on attitude toward dietary supplements as well as consumer perceptions of supplement risks and benefits when compared to their prescription drug counterparts. The authors investigate three...

Purpose – The purpose of this paper is to explore the role of supply chain management in enabling manufacturers' mass customization capabilities. Design/methodology/approach – This paper is based upon survey data from 262 manufacturing plants, spanning nine countries and three industries....

Purpose – This study aims to present a taxonomic framework that categorizes hotel loyalty program members on the basis of involvement and a mix of behavioral outcome variables. Design/methodology/approach – The taxonomy is derived through mixture modeling from a sample of 1,395 loyalty...