Making sense of the customer's role in the personal selling process : a theory of organizing and sensemaking perspective
Rachelle J. Shannahan, Alan J. Bush, William C. Moncrief and Kirby L. J. Shannahan
| Year of publication: |
2013
|
|---|---|
| Authors: | Shannahan, Rachelle J. ; Bush, Alan J. ; Moncrief, William C. ; Shannahan, Kirby L. J. |
| Published in: |
The journal of personal selling & sales management : JPSSM. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0885-3134, ZDB-ID 901152-3. - Vol. 33.2013, 3, p. 261-275
|
| Subject: | Beziehungsmarketing | Relationship marketing | Verkauf | Selling | Verkaufspersonal | Salespeople | Kundenintegration | Customer integration |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009776524