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ECONIS (ZBW)
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Deconstructing symbolic ideology in contemporary communication strategy in advertising : the case of Nirma and Wheel
Rath, Pragyan
;
Bharadwaj, Apoorva
- In:
IIMB management review
26
(
2014
)
1
,
pp. 17-27
Persistent link: https://www.econbiz.de/10010383432
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BOP research meets macromarketing : content analysis of BOP-related research in the Journal of Macromarketing
Singh, Ramendra
;
Bharadwaj, Apoorva
- In:
Decision
44
(
2017
)
1
,
pp. 69-82
Persistent link: https://www.econbiz.de/10011703067
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3
Annihilating or perpetuating the gender stereotype? : an analysis of Indian television advertisements
Bharadwaj, Apoorva
;
Mehta, Ritu
- In:
Decision
44
(
2017
)
3
,
pp. 179-191
Persistent link: https://www.econbiz.de/10011845303
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4
Supplanting critical discourse with mute narratology in Indian commercials : framing new communications for emerging markets
Rath, Pragyan
;
Bharadwaj, Apoorva
- In:
IIMB management review
31
(
2019
)
4
,
pp. 396-406
Persistent link: https://www.econbiz.de/10012213587
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5
Communication strategies for corporate leaders : implications for the global market
Rath, Pragyan
;
Bharadwaj, Apoorva
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2018
Persistent link: https://www.econbiz.de/10011778553
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6
Food advertising targeting children in India : analysis and implications
Mehta, Ritu
;
Bharadwaj, Apoorva
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012434357
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7
Politics of colonialism in intercultural communication : case of Indian managers
Bharadwaj, Apoorva
;
Jammulamadaka, Nimruji
- In:
International journal of cross cultural management
23
(
2023
)
1
,
pp. 169-191
Persistent link: https://www.econbiz.de/10014295164
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8
COMMUNICATION SKILLS FOR GLOBAL LEADERSHIP : strategies for effective intercultural management
Bharadwaj, Apoorva
-
2024
Persistent link: https://www.econbiz.de/10015068556
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9
Public policies of tobacco control : the process of evolution of a social contract
Bhuyan, Nisigandha
-
2012
Persistent link: https://www.econbiz.de/10009697097
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10
Meaning of work in life : a comprehensive perspective from ancient Indian spiritual tradition
Bhuyan, Nisigandha
-
2013
Persistent link: https://www.econbiz.de/10010508776
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