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A taxonomy of mobile phone consumers : insights for marketing managers
Aroean, Lukman; Michaelidou, Nina - In: Journal of strategic marketing 22 (2014) 1, pp. 73-89
Persistent link: https://www.econbiz.de/10010259204
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Emotional encounters of Chinese tourists to Japan
Ji, Mingjie; Li, Mimi; Hsu, Cathy H. C. - In: Journal of travel and tourism marketing 33 (2016) 4/6, pp. 645-657
Persistent link: https://www.econbiz.de/10011517168
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The effect of emotion on visual attention to information and decision making in the context of informed consent process for clinical trials
Ferrer, Rebecca A.; Stanley, Jennifer Tehan; Graff, Kaitlin - In: Journal of behavioral decision making 29 (2016) 2/3, pp. 245-253
Persistent link: https://www.econbiz.de/10011521464
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Online customer engagement through blogs in India
Verma, Sanjeev - In: Journal of internet commerce 13 (2014) 1/4, pp. 282-301
Persistent link: https://www.econbiz.de/10010474776
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Investigating the moderating role of sport service type and personality on audiences' emotional responses to hedonic vs. cognitive advertisement
Lim, Choong Hoon; Yi, U-yŏng; Pedersen, Paul M. - In: Journal of global scholars of marketing science : … 23 (2013) 1, pp. 55-71
Persistent link: https://www.econbiz.de/10010406124
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Consumers' response to commercials : when the energy level in the commercial conflicts with the media context
Puccinelli, Nancy M.; Wilcox, Keith; Grewal, Dhruv - In: Journal of marketing 79 (2015) 2, pp. 1-18
Persistent link: https://www.econbiz.de/10010507913
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An exploratory study of existential guilt appeals in charitable advertisements
Lwin, Michael; Phau, Ian - In: Journal of marketing management : MM 30 (2014) 13/14, pp. 1467-1485
Persistent link: https://www.econbiz.de/10010433910
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Material matters : increasing emotional engagement in learning
Taylor, Steven S.; Statler, Matt - In: Journal of management education : a publication of the … 38 (2014) 4, pp. 586-607
Persistent link: https://www.econbiz.de/10010392577
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Heavy metal figurations : music consumption, subcultural control and civilizing processes
Sinclair, Gary; Dolan, Paddy - In: Marketing theory 15 (2015) 3, pp. 423-441
Persistent link: https://www.econbiz.de/10011492817
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Exploring emotions and irrationality in attitudes towards consumer indebtedness : individual perspectives of UK payday loan consumption
Brown, Jane; Woodruffe-Burton, Helen - In: Journal of financial services marketing : JFSM 20 (2015) 2, pp. 107-121
Persistent link: https://www.econbiz.de/10011480241