Purpose : The purpose of the work is to study the characteristics of leadership and to determine its value in the process of decision making in modern business systems, as well as to determine the possibilities of increasing the effectiveness of this process through changing the characteristics...

Executive Summary Leadership cannot exist without followership. The phenomenon of direction and guidance, coaching and mentoring, has at least three components: the leader, leadership, and followers. With each component, the composition of purpose and goals, ethics and morals, rights and duties,...

The purpose of this chapter is to provide the reader with tools to help change their organizational culture. Specifically, this chapter investigates the importance of leadership in understanding and changing culture within organizations and explores different change management models to...

The general topic of spirituality and the ways in which spirituality in organizations was studied and reported on have received mixed reactions (ranging from positive to puzzled to skeptical to negative) from sc’Moi participants, many of whom were European critical management theorists, and...

The aim of this chapter is to encourage a reorientation of creativity research in Public Relations (PR). By identifying key themes which characterise the study of creativity in PR, the chapter highlights limitations in current scholarship, including an overemphasis on what is framed as the...

This chapter examines different dimensions of leadership communication that promote creativity and innovativeness. It explores how leaders engage and inspire their subordinates on the one hand and how they motivate, challenge and encourage them on the other. The aim is to provide a multifaceted...