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Motivators of prestige brand purchase : testing cultural (in)stability of measures over time across the United States, Poland, and South Korea
Sung, Eunyoung Christine; Calantone, Roger J.; … - In: Journal of international consumer marketing 32 (2020) 1, pp. 15-32
Persistent link: https://www.econbiz.de/10012200797
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Comparing dimensions of national culture for secondary analysis of consumer behavior data of different countries
Mooij, Marieke K. de - In: International marketing review 34 (2017) 3, pp. 444-456
Persistent link: https://www.econbiz.de/10011709279
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Consumers' use of country-of-manufacture information? : Norway and the United States : ethnocentric, economic, and cultural differences
Helgeson, James G.; Kurpis, Lada Helen V.; Supphellen, Magne - In: Journal of international consumer marketing 29 (2017) 3, pp. 179-193
Persistent link: https://www.econbiz.de/10011709328
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Toward a better understanding of the role of national culture in online word-of-mouth : a multi-country study
Wendler, Tiffany Y. - 2020 - 1st edition
Persistent link: https://www.econbiz.de/10012542688
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Will perception of customers of McDonald's fast food restaurant be different in India and USA? : a comparative study between the two countries' culture
Srivastava, R. K.; Manimoy, Paul; Bhanot, Sandeep - In: International journal of export marketing : IJExportM 4 (2021) 2, pp. 150-177
Persistent link: https://www.econbiz.de/10012598603
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Information cascades and online shopping : a cross-cultural comparative study in China and the United States
Liu, Qihua; Zhang, Binqi; Wang, Li; Zhang, Xiaoyu; Li, Yiran - In: Journal of global information management 29 (2021) 3, pp. 26-45
Persistent link: https://www.econbiz.de/10012508164
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E-loyalty formation : a cross-cultural comparison of Spain and Colombia
Peña-García, Nathalie; Gil Saura, Irene; … - In: Journal of electronic commerce research : JECR 19 (2018) 4, pp. 336-356
Persistent link: https://www.econbiz.de/10011956515
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Effects of foodservice consumers' perceptions of face recognition payment on attitude, desire, and behavioral intentions : a cross-cultural study
Joo, Kyuhyeon; Kim, Jungsun; Hwang, Jinsoo - In: Journal of travel and tourism marketing 41 (2024) 3, pp. 359-376
Persistent link: https://www.econbiz.de/10014513648
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Die Einkaufsmotive der Konsumenten aus kultureller Perspektive - empirische Ergebnisse eines deutsch-französischen Vergleichs
Weinberg, Peter; Purper, Guido - In: Internationalisierung von Vertrieb und Handel, (pp. 135 - 151). 2004
Persistent link: https://www.econbiz.de/10014555103
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Determinants of intention to revisit in hospitality industry : a cross-cultural study based on GLOBE Project
Nazarian, Alireza; Shabankareh, Mohammadjavad; … - In: Journal of international consumer marketing 36 (2024) 1, pp. 62-79
Persistent link: https://www.econbiz.de/10014515015