Toward a better understanding of the role of national culture in online word-of-mouth : a multi-country study
by Tiffany Yoko Margarete Wendler
| Year of publication: |
[2020] ; 1st edition
|
|---|---|
| Authors: | Wendler, Tiffany Y. |
| Publisher: |
[Aachen] : Apprimus |
| Subject: | Virales Marketing | Viral marketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Nationalkultur | National culture | Kulturelle Identität | Cultural identity | Vergleich | Comparison | Welt | World |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | V, 258 Seiten Illustrationen 21 cm |
|---|---|
| Series: | Strategic and international management series. - [Aachen] : Apprimus, ZDB-ID 2728637-X. - Vol. no. 36 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | English |
| Thesis: | Dissertation, Heinrich Heine University Düsseldorf, 2020 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012542688