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Cross-cultural differences in movie selection : decision-making of German, U.S., and Singaporean media users for video-on-demand movies
Dogruel, Leyla - In: Journal of international consumer marketing 30 (2018) 2, pp. 115-127
Persistent link: https://www.econbiz.de/10011917526
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E-loyalty formation : a cross-cultural comparison of Spain and Colombia
Peña-García, Nathalie; Gil Saura, Irene; … - In: Journal of electronic commerce research : JECR 19 (2018) 4, pp. 336-356
Persistent link: https://www.econbiz.de/10011956515
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New research on cross-cultural and cross-national comparisons in advertising and consumer behavior
Manrai, Ajay K. - In: Journal of global marketing 31 (2018) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10011963047
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Cultural differences among young adult consumers in Hong Kong, Japan, and Korea
Bae, Young Han; Hough, Michelle; Jun, Jong Woo; Ju, Ilyoung - In: Journal of global marketing 31 (2018) 1, pp. 18-30
Persistent link: https://www.econbiz.de/10011963052
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Cultural differences in consumer engagement in brand-related SNS groups : a cross-cultural study of China and the United States
Lu, Xinyu - In: Journal of global marketing 31 (2018) 5, pp. 295-307
Persistent link: https://www.econbiz.de/10011963144
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Adoption of homesharing platforms : a cross-cultural study
Muñoz-Leiva, Francisco; Mayo-Muñoz, Xavier; … - In: Journal of hospitality and tourism insights 1 (2018) 3, pp. 220-239
Persistent link: https://www.econbiz.de/10011924269
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Cross-national differences in uncertainty avoidance predict the effectiveness of mass customization across East Asia : a large-scale field investigation
Bellis, Emanuel de; Hildebrand, Christian; Ito, Kenichi; … - In: Marketing letters : a journal of research in marketing 26 (2015) 3, pp. 309-320
Persistent link: https://www.econbiz.de/10011312173
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The effects of collectivism and polychronic time orientation on online social interaction and shopping behavior : a comparative study between China and France
Xu-Priour, Dong-Ling; Truong, Yann; Klink, Richard R. - In: Technological forecasting & social change : an … 88 (2014), pp. 265-275
Persistent link: https://www.econbiz.de/10010483215
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Cultural differences in consumer impatience : Report No. 03-122
Chen, Haipeng; Ng, Sharon; Rao, Akshay R. - In: MSI reports : working paper series (2003) 4, pp. 57-73
Persistent link: https://www.econbiz.de/10002090533
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Kulturelle Unterschiede im Beschwerdeverhalten : ein Vergleich zwischen Deutschschweiz und Romandie
Müller, Yvonne; Zaugg, Alexandra Daniela; Dubois, Julien; … - 2007
Persistent link: https://www.econbiz.de/10003791539