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Symbolic consumption and Generation Y consumers : evidence from Thailand
Tangsupwattana, Wanrudee; Liu, Xiaobing - In: Asia Pacific journal of marketing and logistics 29 (2017) 5, pp. 917-932
Persistent link: https://www.econbiz.de/10011796564
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Brand attitude and frugality as a lifestyle : evidence from coffee shop customers
Villavicencio, María; Schlesinger, Walesska - In: Advances in National Brand and Private Label Marketing …, (pp. 83-88). 2023
Persistent link: https://www.econbiz.de/10014289842
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Building brand's value : research on brand image, personality and identification
Wu, Chao Sen; Chen, Tien-Tze - In: International journal of management, economics and … 8 (2019) 4, pp. 299-318
The purpose of the study was to investigate and analyze the relationships among three research variables: brand Image …, brand Identification and brand Personality. Standard surveys were administered to 1032 subjects who had knowledge of Volvo … to run path analysis. The results showed that: (1) brand image positively and significantly influenced brand …
Persistent link: https://www.econbiz.de/10012149022
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It's not us, it's you : how threatening self-brand association leads to brand pursuit
Angle, Justin W.; Forehand, Mark R. - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 183-197
Persistent link: https://www.econbiz.de/10011490880
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Promoting or protecting my brand : the identity-expression and fear-of-imitation conflict
Thomas, Veronica L.; Saenger, Christina - In: The journal of consumer marketing 34 (2017) 1, pp. 66-73
Persistent link: https://www.econbiz.de/10011616242
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Brand Networks as the Interplay of identities, selves, and turtles : commentary on "Interplay between intended brand identity and identities in a Nike related brand community : co-...
Kozinets, Robert V. - In: Journal of business research : JBR 70 (2017), pp. 441-442
Persistent link: https://www.econbiz.de/10011620568
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Uncertainty evokes consumers' preference for brands incongruent with their global-local citizenship identity
Ng, Sharon; Faraji-Rad, Ali; Batra, Rajeev - In: Journal of marketing research 58 (2021) 2, pp. 400-415
Persistent link: https://www.econbiz.de/10012492717
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How I perform is not enough : exploring branding barriers faced by elite female athletes
Lobpries, Jami; Bennett, Gregg; Brison, Natasha - In: Sport marketing quarterly : preferred journal of the … 27 (2018) 1, pp. 5-17
Persistent link: https://www.econbiz.de/10011919162
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Der Zusammenhang zwischen Marken- und Konsumentenpersönlichkeit : kausalanalytische Untersuchung am Beispiel von Jugendlichen
Schlagentweith, Dirk - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003750202