A lifestyle analysis of young consumers : a study in Italian context
Year of publication: |
2014
|
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Authors: | Santisi, Giuseppe ; Platania, Silvia ; Hichy, Zira |
Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 2253499-4. - Vol. 15.2014, 1, p. 94-104
|
Subject: | Adolescents | Attitude | Brand | Consumer | Identity | Lifestyles | Jugendliche | Youth | Lebensstil | Lifestyle | Italien | Italy | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Persönlichkeitspsychologie | Personality psychology | Markenführung | Brand management |
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