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Fukuyama's end of history thesis : are western marketing theories the end point of marketing theory evolution?
Sutton-Brady, Catherine; Voola, Ranjit; Yüksel, Ülkü - In: Journal of business & economics research 8 (2010) 7, pp. 37-46
Persistent link: https://www.econbiz.de/10008647524
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Non-participation in anti-consumption : consumer reluctance to boycott
Yüksel, Ülkü - In: Journal of macromarketing : examining the interactions … 33 (2013) 3, pp. 204-216
Persistent link: https://www.econbiz.de/10010126231
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An evaluation of strategic response to consumer boycotts
Yüksel, Ülkü; Mryteza, Victoria - In: Journal of business research : JBR 62 (2009) 2, pp. 248-259
Persistent link: https://www.econbiz.de/10003810568
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A risky mode of foreign market entry : international portfolio investments
Yüksel, Ülkü; Yüksel-Mermod, Asli - In: Journal of business & economics research 8 (2010) 8, pp. 1-10
Persistent link: https://www.econbiz.de/10008653164
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Sustainability and management : an international perspective
Çalıyurt, Kıymet (ed.); Yüksel, Ülkü (ed.) - 2017
About the editors and contributors -- Foreword -- Acknowledgements -- Introduction chapter: why we need sustainability in management / Kiymet Caliyurt, Ulku Yuksel -- Sustainability and management in Europe -- The flawed logic of sustainable development / David Crowther and Shahla Seifi -- The...
Persistent link: https://www.econbiz.de/10011547799
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Corporate social responsibility in the European Union : an assessment of CSR strategy
Karaosman, Hakan; Yüksel-Mermod, Asli; Yüksel, Ülkü - In: Corporate social responsibility and governance : theory …, (pp. 317-336). 2016
Persistent link: https://www.econbiz.de/10011556097
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Customer-to-customer interactions and word of mouth : conceptual extensions and empirical investigations
Rahman, Kaleel; Karpen, Ingo O.; Reid, Mike; Yüksel, Ülkü - In: Journal of strategic marketing 23 (2015) 4, pp. 287-304
Persistent link: https://www.econbiz.de/10011405796
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Markenwert und Markenwertmessung : insbesondere aus betriebswirtschaftlicher Betrachtung
Yüksel, Ülkü; Yüksel, Asli - 2003
Persistent link: https://www.econbiz.de/10001793241
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A critical review of corporate social responsibility practices from a marketing perspective : is cause-related marketing really a "win-win-win" situation?
Hemat, Hosei; Yüksel, Ülkü - In: Corporate social responsibility in the global business world, (pp. 3-26). 2014
Persistent link: https://www.econbiz.de/10010127734
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Technological integration as a catalyst for industrial development and economic growth
Christiansen, Bryan (ed.); Yüksel, Ülkü (ed.) - 2017
"This book covers issues which are broadly related to economic growth and sustainability in an era of global hyper competition and disruptive political events such as the recent Brexit vote in the United Kingdom. More specifically, it combines issues of economic growth and development and one of...
Persistent link: https://www.econbiz.de/10011633958