Narrow search
Showing 1 - 10 of 747,403
Cover Image
Managing initial expectations when word-of-mouth matters : effects of product value and consumer heterogeneity
Yi, Sangyoon; Ahn, Jae-Hyeon - In: European journal of marketing : EJM 51 (2017) 1, pp. 123-156
Persistent link: https://www.econbiz.de/10011626439
Cover Image
The development and impact of consumer word of mouth in new product diffusion
Luan, Y. Jackie; Neslin, Scott A. - 2009 - This draft: August 2009
We investigate how consumer word of mouth (WOM) develops over time and in turn influences new product adoption. We develop a dynamic aggregate-level model of WOM development and new product diffusion that explicitly captures consumers’ learning of product quality from both marketing...
Persistent link: https://www.econbiz.de/10003930537
Cover Image
The adoption of social networking technologies in cinema releases
Westland, James Christopher - In: Information technology and management 13 (2012) 3, pp. 167-181
Persistent link: https://www.econbiz.de/10009619198
Cover Image
The effect of online and offline word-of-mouth on new product diffusion
Huang, Liqiang; Zhang, Jie; Liu, Hefu; Liang, Liang - In: Journal of strategic marketing 22 (2014) 2, pp. 177-189
Persistent link: https://www.econbiz.de/10010359555
Cover Image
The interplay of conscious and automatic mechanisms in the context of routine use : an integrative and comparative study of contrasting mechanisms
Ray, Soumya; Seo, DongBack - In: Information & management : the internat. journal of … 50 (2013) 7, pp. 523-539
Persistent link: https://www.econbiz.de/10010243572
Cover Image
"Share and scare" : solving the communication dilemma of early adopters with a high need for uniqueness
Moldovan, Sarit; Steinhart, Yael; Ofen, Shlomit - In: Journal of consumer psychology : JCP : the official … 25 (2015) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10010485558
Cover Image
The influx of skeptics : an investigation of the diffusion cycle effect on online review
Kim, Rae Yule - In: Electronic markets : EM ; the international journal of … 30 (2020) 4, pp. 821-835
Persistent link: https://www.econbiz.de/10012419600
Cover Image
Innovating and diffusing Internet commerce through user engagement : an empirical study of massively multiplayer online games
Hung, Chia-Liang - In: Innovation: organization & management : IOM 21 (2019) 2, pp. 317-335
Persistent link: https://www.econbiz.de/10012258012
Cover Image
How word-of-mouth transmission encouragement affects consumers' transmission decisions, receiver selection, and diffusion speed
Stephen, Andrew T.; Lehmann, Donald R. - In: International journal of research in marketing : IJRM ; … 33 (2016) 4, pp. 755-766
Persistent link: https://www.econbiz.de/10011634055
Cover Image
The profit impact of revenue heterogeneity and assortativity in the presence of negative word-of-mouth
Nejad, Mohammad G.; Amini, Mehdi; Sherrell, Daniel L. - In: International journal of research in marketing : IJRM ; … 33 (2016) 3, pp. 656-673
Persistent link: https://www.econbiz.de/10011597018