The influx of skeptics : an investigation of the diffusion cycle effect on online review
Year of publication: |
2020
|
---|---|
Authors: | Kim, Rae Yule |
Published in: |
Electronic markets : EM ; the international journal of electronic commerce and business media. - Berlin : Springer, ISSN 1422-8890, ZDB-ID 2017342-8. - Vol. 30.2020, 4, p. 821-835
|
Subject: | Online review | Negative review | Mobile app adoption | Product adoption | Innovation diffusion | Mobile app market | Innovationsdiffusion | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Innovationsakzeptanz | Innovation adoption | Mobile Anwendung | Mobile application | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Mobiltelefon | Mobile phone | Personalisierung | Personalization |
-
Su, Qiuli, (2022)
-
Assessing hotel-related smartphone apps using online reviews
Wang, Dan, (2016)
-
Andronie, Mihai, (2021)
- More ...
-
When does online review matter to consumers? : the effect of product quality information cues
Kim, Rae Yule, (2021)
-
What makes people happy? : an empirical investigation of panel data
Kim, Rae Yule, (2021)
-
Kim, Rae Yule, (2020)
- More ...