Similar Search Results

When Consumers Learn, Money Burns : Signaling Quality Via Advertising With Observational Learning And Word Of Mouth

Joshi, Yogesh V. - 2020

This research analyzes a firm's investment in advertising that signals quality when consumers learn about quality not only from such advertising but also from interactions with other consumers in the form of observational learning or word of mouth. Further, word of mouth interactions may involve...

Persistent link: https://www.econbiz.de/10012831768

Modeling word-of-mouth usage : a replication

Iyer, Rajesh; Griffin, Mitch - In: Journal of business research : JBR 126 (2021), pp. 512-523

Persistent link: https://www.econbiz.de/10012494312

Word-Of-Mouth and estimating demand based on network structure and epidemic models

Pazoki, Mostafa; Samarghandi, Hamed - In: European journal of operational research : EJOR 291 (2021) 1, pp. 323-334

Persistent link: https://www.econbiz.de/10012495310

Like, share, retweet : testing competing models of the theory of planned behavior to predict slacktivism engagement

Noland, Aaron - In: Journal of nonprofit & public sector marketing 32 (2020) 3, pp. 264-285

Persistent link: https://www.econbiz.de/10012259286

Managing buzz

Campbell, Arthur; Mayzlin, Dina; Shin, Jiwoong - In: The Rand journal of economics 48 (2017) 1, pp. 203-229

Persistent link: https://www.econbiz.de/10011665528

Double learning or double blinding : an investigation of vendor private information acquisition and consumer learning via online reviews

Hu, Nan; Dow, Kevin E.; Chong, Alain Yee Loong; Liu, Ling - In: Big data analytics in operations and supply chain management, (pp. 213-234). 2018

Persistent link: https://www.econbiz.de/10011965410

Schumpeterian competition and consumer networks : understanding concentration in the internet access market

Pereira, Marcelo de Carvalho - 2018

Persistent link: https://www.econbiz.de/10011880571

The effect of calorie posting regulation on consumer opinion : a flexible latent dirichlet allocation model with informative priors

Puranam, Dinesh; Narayan, Vishal; Kadiyali, Vrinda - In: Marketing science : the marketing journal of the … 36 (2017) 5, pp. 726-746

Persistent link: https://www.econbiz.de/10011760371

Word of mouth communication and search

Campbell, Arthur; Leister, Matthew; Zenou, Yves - 2017

Persistent link: https://www.econbiz.de/10011741427

The effects of herding and word of mouth in a two-period advertising signaling model

Zhen, Xueping; Cai, Gangshu; Song, Reo; Jang, Sungha - In: European journal of operational research : EJOR 275 (2019) 1, pp. 361-373

Persistent link: https://www.econbiz.de/10011993317