Guidelines for designing visual brand stimuli are developed using logo evaluations in China and Singapore. Significant relationships were found between design elements and such desired consumer responses as positive affect, quality perceptions, recognition, consensus in meaning, and geomancy....

This article employs citation analysis to investigate empirically the influence of the "Journal of Consumer Research" (JCR) on the social science literature. Some 7,166 citations from the Social Science Citation Index (1974-89) were made to 537 articles published in JCR between 1974 and 1986....

The universality of design perception and response is tested using data collected from 10 countries: Argentina, Australia, China, Germany, Great Britain, India, The Netherlands, Russia, Singapore, and the United States. A Bayesian, finite-mixture, structural equation model is developed that...

This paper reports an empirical test of the Bartlett and Ghoshal [1989] organizational typology. Some 131 senior executives of corporations with worldwide operations classified their organizations as being multinational, global, international, or transnational in nature and evaluated their...

It is well‐accepted that effective strategy is founded on continuous and diagnostic monitoring of one's competitive position. Evidence revealing the skills and resources affording the greatest leverage on future cost and differentiation advantages is particularly critical. Businesses that...

Reports the results of a survey of scientific styles based on a survey of 249 marketing academics. Most respondents did not exhibit personality types associated with analytical scientists, although they most strongly endorsed the research values and attitudes associated with this style. A...

Examines the effects of extending master brands — brands which so dominate a product category that they are almost synonymous with it. Three factors were experimentally manipulated — category dominance, the success of an extension, and the similarity between the extended and original...

Extends the application of a well‐established strategic marketing planning technique (the Importance‐Performance Matrix Approach) to the assessment of a country′s strengths and weaknesses in attracting foreign investments. Following a description of the approach and its rationale, the...