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The role of consumer confidenc...
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Relationship marketing
64
Beziehungsmarketing
63
Consumer behaviour
61
Konsumentenverhalten
61
Kundenwert
24
Customer value
23
Customer satisfaction
17
Einzelhandel
17
Kundenzufriedenheit
17
Retail trade
17
Brand management
16
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16
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16
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16
Marketingmanagement
15
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Niederlande
13
E-commerce
12
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Online-Handel
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Loyalty program
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English
203
Undetermined
94
German
20
Dutch
1
Author
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Verhoef, Peter C.
224
Verhoef, Peter
32
Wiesel, Thorsten
29
Franses, Philip Hans
24
Donkers, Bas
22
Sloot, Laurens M.
22
Bijmolt, Tammo H. A.
14
De Vries, Louis
14
Doorn, Jenny van
14
Lemon, Katherine N.
13
Skiera, Bernd
13
Dorotic, Matilda
11
Langerak, Fred
11
Leeflang, Peter
11
Gensler, Sonja
9
Neslin, Scott A.
9
Prins, Remco
9
Bijmolt, Tammo H.A.
7
Fok, Dennis
7
Krafft, Manfred
7
Leeflang, Peter S.H.
7
Konuş, Umut
6
Stremersch, Stefan
6
Hoekstra, Janny C.
5
Risselada, Hans
5
Torres, Anna
5
Wieringa, Jaap E.
5
Antonides, Gerrit
4
Beckers, Sander F. M.
4
Bolton, Ruth N.
4
Bügel, Marnix S.
4
Haan, Evert de
4
Hoekstra, Janita Cornelia
4
Kannan, P. K.
4
Lobschat, Lara
4
Neslin, Scott
4
Ou, Yi-Chun
4
Pauwels, Koen
4
Peters, Kay
4
Sloot, Laurens
4
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Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
20
Erasmus Research Institute of Management
9
Department of Economics and Business, Universitat Pompeu Fabra
1
Econometrisch Instituut <Rotterdam>
1
Erasmus Universiteit Rotterdam / Sectie Marktanalyse
1
Faculteit der Economische Wetenschappen, Erasmus Universiteit Rotterdam
1
Faculty of Economics, University of Cambridge
1
Instituto sobre Desarrollo Empresarial (INDEM), Universidad Carlos III de Madrid
1
Netherlands
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Journal of retailing
21
ERIM Report Series Research in Management
20
ERIM report series research in management
18
Journal of marketing
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
MSI reports : working paper series
10
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
6
Journal of the Academy of Marketing Science
5
Journal of business research : JBR
4
Marketing Letters
4
Marketing letters : a journal of research in marketing
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
ERIM Report Series Reference
3
Foundations and trends in marketing : FTMKT
3
GfK marketing intelligence review
3
GfK marketing intelligence review : Marketingforschung für die Praxis
3
Journal of marketing research : JMR
3
Journal of retailing and consumer services
3
Journal of service research : JSR
3
Marketing Science
3
Rotterdam Institute for Business Economic Studies
3
Decision support systems : DSS ; the international journal
2
European Management Journal
2
European journal of marketing : EJM
2
European management journal
2
European review of agricultural economics : ERAE
2
Handbook of research on customer equity in marketing
2
International journal of management reviews : IJMR
2
Journal of interactive marketing
2
Long range planning : LRP ; international journal of strategic management
2
M & O : tijdschr. voor organisatiekunde en sociaal beleid
2
Marketing : journal of research and management
2
Quantitative Marketing and Economics
2
Retailing in the 21st century : current and future trends
2
Wissenschaftliche Schriften der WWU Münster / 4
2
Business Economics Working Papers
1
Business strategy review
1
Cambridge Working Papers in Economics
1
Competition and Regulation in Network Industries
1
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Source
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ECONIS (ZBW)
201
OLC EcoSci
63
RePEc
40
USB Cologne (EcoSocSci)
1
Other ZBW resources
1
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The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
Saved in:
2
The impact of positive and negative emotions on loyalty intentions and their interactions with customer equity drivers
Ou, Yi-Chun
;
Verhoef, Peter C.
- In:
Journal of business research : JBR
80
(
2017
),
pp. 106-115
Persistent link: https://www.econbiz.de/10011771450
Saved in:
3
The predictive ability of different customer feedback metrics for retention
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10011337502
Saved in:
4
Device switching in online purchasing : examining the strategic contingencies
Haan, Evert de
;
Kannan, P. K.
;
Verhoef, Peter C.
; …
- In:
Journal of marketing
82
(
2018
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011912137
Saved in:
5
Customer feedback metrics for marketing accountability
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Marketing accountability for marketing and …
,
(pp. 49-74)
.
2021
Persistent link: https://www.econbiz.de/10012653774
Saved in:
6
The joint effect of relationship perceptions, loyalty program and direct mailings on customer share development
Verhoef, Peter C.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658721
Saved in:
7
Multichannel customer management strategy
Verhoef, Peter C.
- In:
Handbook of marketing strategy
,
(pp. 135-150)
.
2012
Persistent link: https://www.econbiz.de/10009530866
Saved in:
8
Customer value management : some reflections and future trends : [73. Sitzung vom 16. März 2011 in Düsseldorf]
Verhoef, Peter C.
-
2012
Persistent link: https://www.econbiz.de/10009533687
Saved in:
9
Explaining purchases of organic meat by Dutch consumers
Verhoef, Peter C.
- In:
European review of agricultural economics : ERAE
32
(
2005
)
2
,
pp. 245-267
Persistent link: https://www.econbiz.de/10002994617
Saved in:
10
Omni-channel retailing : some reflections
Verhoef, Peter C.
- In:
Journal of strategic marketing
29
(
2021
)
7
,
pp. 608-616
Persistent link: https://www.econbiz.de/10012608881
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