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Does sustainability sell? : the impact of sustainability claims on the success of national brands' new product introductions
Doorn, Jenny van; Risselada, Hans; Verhoef, Peter C. - In: Journal of business research : JBR 137 (2021), pp. 182-193
Persistent link: https://www.econbiz.de/10012665699
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Do vendors benefit from promotions in a multi-vendor loyalty program?
Dorotic, Matilda; Fok, Dennis; Verhoef, Peter C.; … - In: Marketing letters : a journal of research in marketing 22 (2011) 4, pp. 341-356
Persistent link: https://www.econbiz.de/10010217761
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Digital transformation : a multidisciplinary reflection and research agenda
Verhoef, Peter C.; Broekhuizen, Thijs; Bart, Yakov; … - In: Journal of business research : JBR 122 (2021), pp. 889-901
Persistent link: https://www.econbiz.de/10012420640
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The impact of brand delisting on store switching and brand switching intentions
Sloot, Laurens M.; Verhoef, Peter C. - In: Journal of retailing 84 (2008) 3, pp. 281-296
Persistent link: https://www.econbiz.de/10003782186
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Towards a further understanding of the antecedents of retailer new product adoption
Everdingen, Yvonne Maria van; Sloot, Laurens M.; … - In: Journal of retailing 87 (2011) 4, pp. 579-597
Persistent link: https://www.econbiz.de/10009423181
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Customer value modelling in the energy market and a practical application for marketing decision making
Lhoest-Snoeck, Sietske; Nierop, Johannes Erjen Maurice van - In: International journal of electronic customer … 9 (2015) 1, pp. 1-32
Persistent link: https://www.econbiz.de/10011575143
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Regular or low-fat? An investigation of the long-run impact of the first low-fat purchase on subsequent purchase volumes and calories
Cleeren, Kathleen; Geyskens, Kelly; Verhoef, Peter C.; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 4, pp. 896-906
Persistent link: https://www.econbiz.de/10011634098
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The showrooming phenomenon : it's more than just about price
Gensler, Sonja; Neslin, Scott A.; Verhoef, Peter C. - In: Journal of interactive marketing : a quarterly … 38 (2017), pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
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No future without the past? : Predicting churn in the face of customer privacy
Holtrop, Niels; Wieringa, Jaap E.; Gijsenberg, Maarten J.; … - In: International journal of research in marketing : IJRM ; … 34 (2017) 1, pp. 154-172
Persistent link: https://www.econbiz.de/10011671950
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Recasting the customer experience in today's omni-channel environment
Melero, Iguácel; Sesé, F. Javier; Verhoef, Peter C. - In: Universia business review : UBR (2016) 50, pp. 18-37
Persistent link: https://www.econbiz.de/10011686074