Customer value modelling in the energy market and a practical application for marketing decision making
Year of publication: |
2015
|
---|---|
Authors: | Lhoest-Snoeck, Sietske ; Nierop, Johannes Erjen Maurice van ; Verhoef, Peter C. |
Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 9.2015, 1, p. 1-32
|
Subject: | CLV | service costs | credit losses | practical application | marketing policy making | Kundenwert | Customer value | Energiemarkt | Energy market | Kredit | Credit |
-
Lhoest-Snoeck, Sietske, (2014)
-
Nonmonetary customer value contributions in free e-services
Anderl, Eva, (2016)
-
Herrmann, Astrid, (2016)
- More ...
-
Lhoest-Snoeck, Sietske, (2014)
-
Towards a further understanding of the antecedents of retailer new product adoption
Everdingen, Yvonne Maria van, (2011)
-
Analysing supermarket performance with the high-performance organisation framework
Waal, André de, (2017)
- More ...