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From multi-channel retailing to omni-channel retailing : introduction to the special issue in multi-channel retailing
Verhoef, Peter C.; Kannan, P. K.; Inman, J. Jeffrey - In: Journal of retailing 91 (2015) 2, pp. 174-181
Persistent link: https://www.econbiz.de/10011308953
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Losses loom longer than gains : modeling the impact of service crises on perceived service quality over time
Gijsenberg, Maarten J.; Heerde, Harald J. van; Verhoef, … - In: Journal of marketing research : JMR 52 (2015) 5, pp. 642-656
Persistent link: https://www.econbiz.de/10011349867
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The effects of mailing design characteristics on direct mail campaign performance
Feld, Sebastian; Frenzen, Heiko; Krafft, Manfred; … - In: International journal of research in marketing : IJRM ; … 30 (2013) 2, pp. 143-159
Persistent link: https://www.econbiz.de/10009746288
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Successful customer value management : key lessons and emerging trends
Verhoef, Peter C.; Lemon, Katherine N. - In: European management journal 31 (2013) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10009732796
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Loyalty programmes : current knowledge and research directions
Dorotic, Matilda; Bijmolt, Tammo H. A.; Verhoef, Peter C. - In: International journal of management reviews : IJMR 14 (2012) 3, pp. 217-237
Persistent link: https://www.econbiz.de/10009621196
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Reducing assortments without losing business : key lessons for retailers and manufacturers
Sloot, Laurens M.; Verhoef, Peter C. - In: GfK marketing intelligence review : Marketingforschung … 3 (2011) 2, pp. 26-33
Persistent link: https://www.econbiz.de/10009419844
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Understand the perils of co-creation
Verhoef, Peter C.; Beckers, Sander F. M.; Doorn, Jenny van - In: Harvard business review : HBR 91 (2013) 9, pp. 28
Persistent link: https://www.econbiz.de/10009787923
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The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut; Neslin, Scott A.; Verhoef, Peter C. - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 49-64
Persistent link: https://www.econbiz.de/10010370707
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Dynamic effects of social influence and direct marketing on the adoption of high-technology products
Risselada, Hans; Verhoef, Peter C.; Bijmolt, Tammo H. A. - In: Journal of marketing 78 (2014) 2, pp. 52-68
Persistent link: https://www.econbiz.de/10010345572
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Challenges and solutions for marketing in a digital era
Leeflang, Peter; Verhoef, Peter C.; Dahlström, Peter; … - In: European management journal 32 (2014) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10010250431