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It works two ways : impacts of sponsorship alliance upon sport and sponsor image

Kelly, Sarah Jane; Ireland, Michael; Mangan, John E.; … - In: Sport marketing quarterly : preferred journal of the … 25 (2016) 4, pp. 241-259

Persistent link: https://www.econbiz.de/10011635486

Young consumers' esposure to alcohol sponsorship in sport

Kelly, Sarah; Ireland, Michael; Alpert, Frank; Mangan, … - In: International journal of sports marketing & sponsorship 16 (2014/15) 2, pp. 83-102

Persistent link: https://www.econbiz.de/10011288542

Workers without traditional employment : an international study of non-standard work

Mangan, John; Mangan, John E. - 2000

Persistent link: https://www.econbiz.de/10001482057

Young consumers' exposure to alcohol sponsorship in sport

Kelly, Sarah; Ireland, Michael; Alpert, Frank; Mangan, John - In: International Journal of Sports Marketing and Sponsorship 16 (2015) 2, pp. 2-21

Two studies were undertaken with the aim of determining the nature and prevalence of exposure to alcohol sponsorship communications associated with sport. Study 1 reports a content analysis of alcohol sponsors' leveraging across popular sporting events. Study 2 examines alcohol sponsors'...

Persistent link: https://www.econbiz.de/10014811846