Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers’ innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well. Treading on relatively unexplored grounds,...

We report on a survey of the innovation activities and characteristics of 153 users of outdoor-related consumer products. We find a high level of innovation by these consumers. Thirty-seven percent report that they have developed ideas for new or improved products, and more than 9% report...

Spitzenführungskräfte beeinflussen die Geschicke von Unternehmungen. Das Ausscheiden einer Spitzenführungskraft ist daher ein wesentliches Ereignis. Anhand einer detaillierten Dokumentenanalyse werden 57 Wechsel im Vorstandsvorsitz deutscher Aktiengesellschaften untersucht. In ca. der Hälfte...