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The effects of social- and self-motives on the intentions to share positive and negative word of mouth
Alexandrov, Aliosha; Lilly, Bryan; Babakus, Emin - In: Journal of the Academy of Marketing Science 41 (2013) 5, pp. 531-546
Persistent link: https://www.econbiz.de/10010126686
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Contribution behavior in virtual communities : cogntiive, emotional, and social influences
Tsai, Hsien-tung; Bagozzi, Richard P. - In: Management information systems : mis quarterly 38 (2014) 1, pp. 143-163
Persistent link: https://www.econbiz.de/10010258261
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Enhancing targeted advertising with social context endorsement
Li, Yung-Ming; Lin, Lienfa; Chiu, Shih-Wen - In: International journal of electronic commerce : IJEC 19 (2014/2015) 1, pp. 99-128
Persistent link: https://www.econbiz.de/10011433888
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Social media as complementary consumption : the relationship between consumer empowerment and social interactions in experiential and informative contexts
Yuksel, Mujde; Milne, George R.; Miller, Elizabeth G. - In: The journal of consumer marketing 33 (2016) 2, pp. 111-123
Persistent link: https://www.econbiz.de/10011524147
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The impact of customer experience and perceived value on sustainable social relationship in blogs : an empirical study
Chen, Shih-Chih; Lin, Chieh-Peng - In: Technological forecasting & social change : an … 96 (2015), pp. 40-50
Persistent link: https://www.econbiz.de/10011532118
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Determinants of word-of-mouth influence in sport viewership
Asada, Akira; Ko, Yong Jae - In: Journal of sport management : the official journal of … 30 (2016) 2, pp. 192-206
Persistent link: https://www.econbiz.de/10011489242
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Online customer engagement : creating social environments through brand community constellations
Hammedi, Wafa; Kandampully, Jay; Zhang, Ting Ting Christina - In: Journal of service management 26 (2015) 5, pp. 777-806
Persistent link: https://www.econbiz.de/10011503583
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How content acquisition method affects word of mouth
Chen, Zoey; Berger, Jonah - In: Journal of consumer research : JCR ; an … 43 (2016) 1, pp. 86-102
Persistent link: https://www.econbiz.de/10011521917
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Effect of message interactivity on product attitudes and purchase intentions
Ott, Holly K.; Vafeiadis, Michail; Kumble, Sushma; … - In: Journal of promotion management : JPM 22 (2016) 1, pp. 89-106
Persistent link: https://www.econbiz.de/10011522049
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The social aspects of consumption as predictors of consumer loyalty : online vs offline services
Tsiotsou, Rodoula H. - In: Journal of service management 27 (2016) 2, pp. 91-116
Persistent link: https://www.econbiz.de/10011564668